Shashi Matta says that above all else, a tagline “...should embody the brand’s value proposition, which in turn must be driven by the organization’s ‘most value insight’ about its customers. That insight must lead the organization to articulate the most compelling way it can add value to the consumer’s life."

Think for a moment about your best friends. Are they the same nationality as you? The same gender? The same ethnicity? Do they resemble you? Organizational psychologist Tanya Menon kicked off her TED Talk with questions such as these and entreated audience members to widen their social universes.

MBA student Rajat Gugnani reflects on creating a career trek to Washington state and the opportunity it provided to graduate students at Fisher to connect with industry leaders Amazon, Expedia, Microsoft and Starbucks.

Using events reported as cyber-breaches, a team of international economists, which included Fisher's René Stulz, examined which firms are at highest risk of attack and what the consequences are.

Most Ohio State students spend time on The Oval petting dogs or playing frisbee. Fisher alum Logan Broadbent, however, was cultivating what would turn into a successful athletic career — boomerang throwing.

Reseach by Isil Erel and Michael Weisbach examines whether advances in machine learning that have led to innovations ranging from facial recognition software to self-driving cars could also improve corporate governance.

Fisher's Selin Malkoc spoke with WalletHub about credit cards and what influences their rates.

“It includes SUVs, which is the fastest growing segment in the Chinese market,” says Oded Shenkar, a professor at Fisher. “And it includes plug-ins, because the Chinese definite strategy is to try if you want to capture leadership in the automotive market by leap-frogging into the next generation.”

Research by Fisher's Jasmine Hu and Kaifeng Jiang examines whether humble leaders make more effective leaders and whether their teams have better outcomes.

The running back, actor, and entrepreneur is now an educator at Fisher College of Business, too — and he might be benefiting just as much as his students are.

Customers tend to be far more comfortable fuming online about a “faceless” business, Fisher's Rebecca Reczek says, than “aggressively complaining to someone face-to-face who might actually be quite similar to them.”

Graduate programs at Fisher are built on preparing students to take the next step in their careers and to thrive in the workplace after graduation. In addition to each program’s deliberately small size and the high-caliber instruction from top-notch faculty, students experience the added benefit of personalized career consultation from Fisher’s nationally recognized Office of Career Management (OCM).

“An observant theorist with a mediocre billiards game.”

Full-time business student, part-time “Law & Order SVU” detective and ice cream connoisseur.”

Unfortunately, said Brian Mittendorf, the chair of the accounting department at Ohio State University’s Fisher College of Business, the decline in NRA membership revenue isn't enough to indicate any change—decline or growth—in actual membership.

“As a result of the NRA’s precarious financial position the organization is now even more dependent on a small number of telemarketing firms to pump up membership rolls,” said Fisher's Brian Mittendorf. Those membership lists provide a source for other fund-raising campaigns.

In advance of Distracted Driving Awareness Month, Peggy interviews Phil Renaud, executive director for The Risk Institute at Ohio State University, who says distracted driving is a behavioral challenge.

The Fisher Leadership Initiative (FLI) has launched Lead Read Today, a new platform dedicated to advancing the study and practice of principled leadership.

Rob Smith, a professor of marketing at Fisher,and co-author of a study on how microtargeted advertising affects people's behavior and sense of self, views tactics like those employed by Cambridge Analytica and the Trump campaign as highly successful in motivating real-world action.