Global Marketing: Taiwan

Student group in front of the National Palace Museum

Marketing students should jump on this once-in-a-lifetime opportunity take your global marketing elective while studying abroad! You’ll have the chance to take what you’ve learned in class and see it applied as you meet with executives from both multi-national and Taiwanese companies. You'll be able to soak up the cultural sites, by hiking Elephant mountain, launching lanterns in Shifen, and visit Tai Pei 101, the Raohe Night Market, Sun Moon Lake, Kenting Recreation area and more!

Previous business visits included, Fubon Securities, TSMC, Micron, Taiwan Design Research Institute, Kenda Tire, Johnson Health Tech, and the American Institute of Taiwan (subect to change). 

More Information and Application

  • General Information

    Locations: Taipei, Taichung, and Kaohsiung, Taiwan
    Program fee: $3,436
    Travel Dates: May 2 - May 15, 2024
    Class Enrollment: Spring, Session 2, Thursdays, 3:55-5:15 pm in Schoenbaum 319 + Summer, Session 1 
    Academic Credit: BUSML 4253 (1.5 credit hours - 1 in spring + .5 in summer)
    Faculty: Andrew Piletz
    Application Deadline (EXTENDED): November 15, 2023 at 11:59 pm
    Information Sessions: 

    • You can watch a recording of our information session here to learn more about the program and hear from the program manager, the faculty lead, and an alumnus from last year's program. 


    I had never been very far out of the country before, so this experience was really different, but I'm glad I went! I figured I would never go to Taiwan on my own in the future, so this was my chance to travel there. We got to visit lots of businesses and see the difference between the way business is conducted in Asian countries versus American businesses.

    Anonymous Student May 2023


  • Eligibility

    In order to be eligible to apply for this program, students must have a cumulative 2.75 GPA and meet OIA's General Eligibility Requirements and Conditions for Participation.  

    Applicants must: 

    • Include an updated resume in their application
    • Be enrolled as undergraduate Fisher student at Ohio State 
    • Be a second, third or fourth year business student at the time of application 
      • Preference is given to those seeking an Marketing or International Business specialization, or those enrolled in the International Business Minor
    • Have completed BUSML 3250 and BUSMHR 2292 by the time of enrollment
    • Have no student record actions of "Warning," "Probation," or "Probation by Special Action"

    All students will also be required to participate in on-campus pre-departure orientations organized by the Office of International Affairs.

  • Next Steps
    1. Read the program brochure
    2. Attend an information session (see "Announcements" tab on the brochure for up to date times and links).
    3. Ask clarifying questions: Email the program manager for inquiries not covered in the information session (contact information is listed at the bottom of the page). 
    4. Review the "Finance" tab on the program brochure.
    5. Apply for scholarships: If you have a declared major in Fisher, you will be eligible for the Fisher Global Grant. 
    6. Clear your schedule: If you are accepted into this program, you must be able to attend the required course (see the "Academics" tab on the brochure for course information). 
    7. If you're an international student, review the FAQ's about studying abroad as an international student. 
    8. Apply for the program! As you sit down to access the application, make sure you have:

      • Your passport number. If you have not received your passport, or have not yet applied for one, you may still complete the online application, but remember that you may not participate in a study abroad program without a valid passport. Passports are taking up to 18 weeks, so please make sure you have ample time to apply for or renew an expired passport. 
      • Your Ohio State advising report, saved as a PDF to attach to the application.
      • Names and contact information of the individuals you would like contacted in case of an emergency.
      • A $150 application fee is required for all education abroad program applications. Should you choose to start an application, you will be notified to pay the application fee when it has been assigned as a material due. This application fee will be refunded only if you are not accepted to your study abroad program, if your program is canceled or if you withdraw your application prior to the application deadline.

Contact Information

Alyssa Kyff

Program Manager

Office of Global Business
Mason Hall 222
250 W. Woodruff Ave.
Columbus, Ohio 43210, USA