Ryan Browder

Lecturer (SEM)
Marketing & Logistics

Courses

BUSML 4232 - Digital Marketing
Examines the how marketers can utilize emerging media (electronic, online, social and mobile) to promote customer engagement, enhance their traditional marketing mix, and measure the effectiveness of marketing efforts. Prereq: 4201, 4202, and BusMHR 2292, or equiv.
BUSML 7208 - Digital Marketing
Management of digital marketing assets in order to develop strategies and execute tactics associated with cross-channel marketing in the digital era. Prereq: 6250 or MBA 6252.
BUSML 4203 - Marketing Strategy
This case course focuses on strategic planning examining how environmental factors affect long-term marketing strategies, how firms adapt to opportunities and threats in dynamic environments and how to assess development of competitive advantages. Prereq: 4201 (750), 4202 (758), and BusMHR 2292 (BusAdm 499.01), or equiv. Not open to students with credit for 752.