Roger Bailey

Clinical Assistant Professor of Marketing
Director, Full Time MBA Program

Marketing & Logistics


After completing a master’s degree in mathematics from Northern Arizona University, Roger received a Ph.D. in Economics from Vanderbilt University, and joined the Marketing Department at Fisher in 2013. In addition to his faculty position in marketing, Roger serves as the Academic Director of the Full-Time MBA Program, the advisor of the Full-Time MBA Council and the co-advisor of the Fisher undergraduate chapter of the American Marketing Association.

Roger’s teaching interests are in marketing research, business analytics, market analysis and forecasting, and applied economics. He teaches a wide variety of undergraduate, graduate, and executive education coursework, and has won multiple teaching awards during his time at Fisher.  Roger’s research interests are in applying theory from economics and consumer behavior in the construction of discrete choice models, models of direct utility, and other models of consumer actions/behavior.



Areas of Expertise

  • Applied Bayesian Modeling in Marketing
  • Pricing
  • Quantitative Marketing
  • Statistics


  • Ph.D., 2013, Vanderbilt University, Economics
  • M.S., 2006, Northern Arizona University, Mathematics
  • B.S., 2004, Northern Arizona University, Mathematics


MBA 6243 - Organizations, Markets and Management
Microeconomics from a management and organizational perspective, developing a framework grounded in the fundamentals of economic theory. Prereq: Enrollment in MBA or WPMBA program, or permission of instructor. Not open to students with credit for 6241 or 812.
BUSML 6243 - Managerial Economics
Provides a framework for analyzing managerial decisions and problems using selected topics from fundamental microeconomic theory. This framework will be used in conjunction with strategy, case studies, ethical considerations, and combined professional experience to improve managerial decision-making. Prereq: Enrollment in the SMB-A program, or permission of instructor.
BUSML 7204.02 - Customer Management, Pricing, and Analytics II
Tools for predicting the effects of product reformulation. A choice simulator is constructed to investigate the source of volume and effect of targeted marketing actions. A comparison to, and the integration of, marketplace data is examined. Prereq: MBA 6250, 6252, or 6253. Not open to students with credit for 7204.01.
BUSML 7201 - Marketing Research and Analytics
Exploration of issues related to data analysis for marketing decisions: costs/benefits of analysis in aggregate; difference between descriptive and structural models; complexities of imperfect information. Prereq: MBA 6252 or 6253. Not open to students with credit for 847.
BUSML 4202 - Marketing Research
Course examines the role of marketing research in the formulation and solution of marketing problems. Emphasis is placed on problem formulation, research design, data collection methods (instruments, sampling, operations) and analysis techniques. Prereq: 3250, AcctMIS 2200, 2300, BusOBA 2320, and 2321; and BusMHR 2291 or 2292.