So what makes for a good apology? You have to mean it, sure. But there’s a narrative structure that a good apology should follow. Roy Lewicki, the Irving Abramowitz Memorial Professor Emeritus of management and human resources, has spent years researching the ideal apology, and he’s broken it down the perfect apology into six distinct components.

Experts in crisis management say the damage to the Mount Carmel brand is significant but not beyond repair. Deborah Mitchell, who teaches marketing at Fisher College of Business, says there are plenty of examples of company brands surviving extraordinary damage. 

Fisher's Tracy Dumas gives research-backed advice for responding to bias and unrealistic expectations, as she joins a discussion about single, childless professionals. 

Selin Malkoc, a professor of marketing at Fisher, and her colleague discovered that when a leisure activity is planned, it’s less enjoyable than if it had taken place spontaneously: “It becomes a part of our to-do list. As an outcome, they [the activity] becomes less enjoyable," Malkoc said.

Every day in the U.S., approximately nine people are killed and more than 1,000 injured in crashes that are reported to involve a distracted driver, according to the Centers for Disease Control and Prevention. The Risk Institute at The Ohio State University Fisher College of Business is working to bring those numbers down.

According to research published in the Journal of Marketing by Rebecca Walker Reczek, the Dr. H. Lee "Buck" Mathews Professsorship in Marketing at Fisher and her colleagues, consumers are less likely to pick "ugly produce" because doing so negatively affects how they think about themselves. 

A study conducted by marketing PhD student Junha Kim and a colleague shows that when creative professionals or participants received criticism from a boss or a peer, they had a tendency to be hurt by that criticism, showing less creativity in what they produced next. However, if they received criticism from an employee who was lower on the totem pole than them, they became more creative.

Hilliard city leaders found  many people still don’t know how to use roundabouts. The leaders referenced research by the Risk Institute at The Ohio State University Fisher College of Business, which showed that when used properly roundabouts can save lives.

In coordination with Distracted Driving Awareness Month, the Risk Institute announced several projects and research to help predict and curb the deadly behaviors, including a coordinated nationwide effort comprised of dozens of companies, government entities, and researchers seeking to combine the latest research with industry expertise.

Regret can be a powerful motivator if deployed properly. While lamenting every mistake is useless, research by Selin Malkoc suggests that at certain times it is useful.

Thanks to the popularity of delivery services like GrubHub, UberEats and Amazon Prime Now, consumers are influencing companies’ supply chain strategies whether they know it or not.

In his research, Vince Castillo, assistant professor of logistics at Fisher, examined how crowdsourced delivery is impacting the most important — and costly — aspect of the retail supply chain.

As part of the "There's a Better Way" podcast, Aravind Chandrasekaran, associate director of the Center for Operational Excellence, talks with Thomas Goldsby, professor of logistics and the Harry T. Mangurian Jr. Foundation Professor in Business at Fisher, about the retail revolution and how retailers aren't able to survive if they're not willing to adapt to new consumer demands.

Running, for the most part, is all about goal-setting.