Fisher Research and Insights Forefront
May 26, 2021
The Ohio State University
The Ohio State University
Why a vacation seems like it will end as soon as it begins
Vacation...it seems like it takes forever to get here, and then it is over before you know it. Selin Malkoc, associate professor of marketing and a co-author of a new paper, found that we judge future positive events, like vacations, as being both farther away as well as short
April 20, 2021
The Ohio State University
The Ohio State University
How more alcohol availability hurts finances for some people
A new study by Itzhak Ben-David, the Neil Klatskin Chair in Finance and Real Estate, provides the best evidence to date that an increase in the availability of alcohol is linked to more financial troubles among the disadvantaged.
April 12, 2021
Reader's Digest
Reader's Digest
Science has found what makes the perfect weekend — and it’s not what you’d expect
Once you pencil in that dinner date on your calendar it may spoil your meal before Saturday night even gets here. Research by Assistant Marketing Professor Selin Malkoc suggests that you put down the cell phone, and stop penciling people in for that dinner date on Saturday.
April 2, 2021
CBC
CBC
The pandemic blurred our sense of time, and getting back to normal won't be easy, say experts
The COVID-19 pandemic has blurred many people's sense of time thanks to more than a year of acute and long-term stress and the home becoming a place of both work and leisure.
March 25, 2021
The Consumer Researcher
The Consumer Researcher
Author Interview: Evan Weingarten and Joe Goodman by The Consumer Researcher
It's been said experiences, not material purchases, provide consumers with greater happiness. Joe Goodman, chair of the Department of Marketing and Logistics, talks with The Consumer Researcher, a podcast produced by the Journal of Consumer Research, about his newest paper. The project explores the relevance of this "experiential advantage."
March 8, 2021
Harvard Business Review
Harvard Business Review
The middle market is stressed, but resilient
Middle-market companies aren’t unique in facing the many challenges brought on by the pandemic, but many of them have the resiliency to emerge from it successfully. Anil Makhija, dean and John W. Berry, Sr.
February 11, 2021
WBNS-10TV
WBNS-10TV
'People are dying because of it': DeWine looks to strengthen Ohio's distracted driving laws
Phil Renaud, executive director of the Risk Institute, said the governor's new distracted driving measures are part of a larger strategy for eliminating the problem. Through research and building partnerships, The Risk Institute is addressing distracted driving through legislation, behavior, technology, and urban planning/infrastructure design.
December 22, 2020
Marketing Science Institute
Marketing Science Institute
Li named a 2021 Young Scholar by the Marketing Science Institute
Assistant Professor of Marketing Alice Li joins exclusive company in being named one of the Marketing Science Institute's 2021 Young Scholars.
October 29, 2020
The Ohio State University
The Ohio State University
How people would choose who gets scarce COVID-19 treatment
With the very real possibility of a second wave of COVID-19 cases spiking soon, research by Yunhui Huang, assistant professor of marketing, reveals the characteristics that individuals from around the world identified as taking priority for a hypothetical allocation of a life-saving ven
October 22, 2020
American Marketing Association
American Marketing Association
Consumers and artificial intelligence: An experiential perspective
Not long ago, artificial intelligence (AI) was the stuff of science fiction. Now it is changing how consumers eat, sleep, work, play, and even date. A new Journal of Marketing article co-authored by Rebecca Walker Reczek, the Dr. H.
October 16, 2020
BestLife
BestLife
This is the worst thing you can say when giving a gift
Have you ever given a good gift that wasn't received well? It could be because you are accidentally saying the wrong thing when presenting it.
October 5, 2020
U.S. News & World Report
U.S. News & World Report
Money worries raise suicide risk in people with ADHD
There's a link between attention-deficit hyperactivity disorder (ADHD), financial stress and suicide risk, suggests a new study by Itzhak Ben-David, the Neil Klatskin Chair in Finance and Real Estate, and his colleagues.
September 30, 2020
The Ohio State University
The Ohio State University
Financial distress linked to suicide risk in people with ADHD
Attention deficit hyperactivity disorder is linked to higher levels of financial distress in adults – and a fourfold higher risk of suicide for those with the most debt, according to a large population study conducted by Ohio State researchers, including Itzhak Ben-David, the Neil Klatskin Chair in Finance and Real Estate.
September 30, 2020
Columbus CEO
Columbus CEO
Demand for eco-friendly products persists as pandemic drives single-use products
People turn to products viewed as safer in times of a public health crisis, says Rebecca Reczek, the Dr. H. Lee “Buck” Mathews Professor of Marketing. In many cases this aversion to sustainable products is due to perception, she says.
September 15, 2020
Fisher College of Business
Fisher College of Business
There's a Better Way Podcast: Consumers and recycling behavior
As part of the “There’s a Better Way” podcast, Joe Goodman, chair of the Department of Marketing and Logistics, sits down with Nicole Sintov, assistant professor of behavior, decision making and sustainability at Ohio State's School of Environment and Natural Resources discuss
September 13, 2020
The Wall Street Journal
The Wall Street Journal
The biggest money mistakes people make in a recession
Facing a downturn is hard enough without falling into the common traps in the way we save, invest and spend. Assistant Professor of Marketing Grant Donnelly says his research suggests that discussing money with your partner in hard times can help your relationship and finances if you approach these discussions the right way.
September 11, 2020
Runner's World
Runner's World
The psychology behind why we still can’t get enough of Usain Bolt
According to a recent study published in Journal of Personality and Social Psychology, there’s a reason why we tend to cheer for one person instead of a team. Researchers, including Fisher's Jesse Walker, found that people were more invested in the success of one athlete — in this case, Usain Bolt — as opposed to the success of his team.
September 8, 2020
Inside Higher Ed
Inside Higher Ed
Business school rankings could promote racial equity, but don't
Want to address systemic racism at business schools? Seven business school scholars, including Tanya Menon, professor of management and human resources at Fisher, suggest starting with MBA program rankings.
August 31, 2020
The Ohio State University
The Ohio State University
People love winning streaks by individuals — teams, not so much
People enjoy witnessing extraordinary individuals – from athletes to CEOs – extend long runs of dominance in their fields, a new study suggests. But they aren’t as interested in seeing similar streaks of success by teams or groups. “Everyone wants Usain Bolt to win another gold medal for sprinting. Not so many people want to see the New England Patriots win another Super Bowl,” said Jesse Walker, lead author of the study and an assistant professor of marketing.
August 24, 2020
Fisher College of Business
Fisher College of Business
Meet Fisher's newest faculty members
Meet the researchers and thought leaders who have joined Fisher’s world-class faculty ahead of the 2020-21 academic year.
August 23, 2020
U.S. News & World Report
U.S. News & World Report
Why some gifts are better-received than others
It may seem like a paradox, but giving someone a gift to help them save money is a sure way to make them hate it. The reason: It will make the recipient feel inferior to you, according to research by Assistant Professor of Marketing Grant Donnelly and his colleagues. In contrast, a gift that helps a recipient save time is taken as a compliment.
August 12, 2020
Fisher College of Business
Fisher College of Business
Racial bias on our doorstep
From the disclosure of delivery information designed to improve our online shopping satisfaction to examining the biases that we may not know we hold, research by Logistics Professor Terry Esper is helping companies reexamine and improve driver safety and their delivery processes.
July 30, 2020
TheStreet
TheStreet
Americans on owing money to the IRS: "No big deal"
Owing money to the IRS is not a pleasant experience. Historically, it's been viewed as a major taboo, not to be discussed, but definitely needing to be dealt with. In recent years, even before the pandemic, Americans have grown almost indifferent to the "owed tax" experience. A new study by Itzhak Ben-David, the Neil Klatskin Chair in Finance and Real Estate at Fisher, and his colleagues, many American taxpayers have "surprisingly" adjusted their standard of living when they owe money to the IRS versus when they receive tax refunds.
July 28, 2020
The Ohio State University
The Ohio State University
Owe the IRS? No problem, some Americans say
A new study shows the surprising way that many American taxpayers adjust their standard of living when they owe money to the IRS versus when they receive tax refunds. Researchers, including Itzhak Ben-David, the Neil Klatskin Chair in Finance and Real Estate, found that when households received tax refunds, they immediately started spending that new money. But those same households didn’t cut their spending in years when they owed taxes to the IRS.
July 21, 2020
msn
msn
How to apologize: The 6 steps of the perfect apology
What makes for a good apology? You have to mean it, sure. But there’s a narrative structure that a good apology should follow. Roy Lewicki, professor emeritus of management and human resources, is an expert in the art of negotiation as well as rebuilding trust. He’s spent years researching the ideal apology, and he’s broken it down the perfect apology into six components.