Fisher Research and Insights Forefront

Applied Filters

Topics: Consumer Behavior
'Hustle culture' is facing an existential crisis with millennials
December 28, 2021
CNET

'Hustle culture' is facing an existential crisis with millennials

Millennials are wondering whether finding meaning in their job amid the "hustle culture" is a fruitless pursuit. Selin Malkoc, associate professor of marketing, says this culture and planning can bleed into our leisure pursuits, which is counterintuitive to the purpose of relaxation.
Holiday shopping season gets underway amid pandemic, supply chain woes
November 26, 2021
WOSU

Holiday shopping season gets underway amid pandemic, supply chain woes

WOSU's Matthew Rand speaks with Terry Esper, associate professor of logistics, about how the holiday shopping season is shaping up.
A black graphic with Ohio State's logo and white text that says FinTech @ Ohio State & Beyond
November 12, 2021
Fisher College of Business

Bringing fintech to the forefront at Ohio State

The future of business is in financial technology (fintech). See how Fisher and partners in the community and across the university are working together to establish Ohio State as a leader in fintech research, education and practice.
Why sugary drink taxes aren’t effective — and how to change that
November 3, 2021
Ohio State News

Why sugary drink taxes aren’t effective — and how to change that

Do taxes on sugary drinks actually improve public health by reducing consumption? New marketing research by Assistant Professor Grant Donnelly shows that these taxes are only effective if one marketing tactic is employed — price tags that mention that consumers are paying a tax.
Researchers have found why some people are fans of ultra-rich individuals like Jeff Bezos or Elon Musk, but not billionaires in general
October 21, 2021
Business Insider

Researchers have found why some people are fans of ultra-rich individuals like Jeff Bezos or Elon Musk, but not billionaires in general

Research by Assistant Professor of Marketing Jesse Walker and his co-authors finds that when billionaires were viewed as a group, a study's participants were more likely to be supportive of redistribution measures, such as higher taxes. 
How to decline invitations without bruising feelings
October 21, 2021
BBC

How to decline invitations without bruising feelings

Rejecting an invitation can lead to hurt feelings. But new research from Assistant Professor of Marketing Grant Donnelly suggests choosing your excuse carefully can help smooth the process.
Why so many people hate the super-rich — but still love Elon Musk and Bill Gates, according to psychology
October 20, 2021
CNBC

Why so many people hate the super-rich — but still love Elon Musk and Bill Gates, according to psychology

A new psychological study from Assistant Professor of Marketing Jesse Walker and his colleagues unpacks why people love individual billionaires like Bill Gates, Warren Buffett or Elon Musk — but can't stand them as a group.
Here's why people might hate billionaires, but still love Jeff Bezos or Elon Musk
October 19, 2021
MarketWatch

Here's why people might hate billionaires, but still love Jeff Bezos or Elon Musk

New research from Assistant Professor of Marketing Jesse Walker shows that people are much more tolerant of individual rich people than they are of the wealthy as a whole.
Research: People love the billionaire, but hate the billionaires’ club
October 18, 2021
The Ohio State University

Research: People love the billionaire, but hate the billionaires’ club

Research by Assistant Professor of Marketing Jesse Walker reveals our divergent admiration of wealth when comparing individual billionaires to how we view a collective group of the rich. The results of the study may help inform the way tax policy decisions are made and presented to the public.
Why having too much free time can be as bad for you as having too little
September 21, 2021
The Washington Post

Why having too much free time can be as bad for you as having too little

Many of us feel stress because we have too little free time. But a study shows that having too much also can harm our well-being. Selin Malkoc, associate professor of marketing, shares a few tips to optimize your hours as well as your happiness.
The way we view free time is making us less happy
September 16, 2021
BBC

The way we view free time is making us less happy

Some people try to make every hour of leisure perfect, while others hate taking time off altogether. Research by Selin Malkoc, associate professor of marketing, and her colleagues explores whether we have forgotten how to enjoy free time.
Too much free time isn’t actually bad for you
September 16, 2021
Vice

Too much free time isn’t actually bad for you

How we use and think about our leisure matters more than the number of hours. Selin Malkoc, associate professor of marketing, explains how she interprets recent research into how we view our leisure time.
New study by top universities reveals very simple secret to happiness
September 8, 2021
The Hill

New study by top universities reveals very simple secret to happiness

Associate Professor of Marketing Selin Malkoc: "There is plenty of research which suggests that leisure has mental health benefits and that it can make us more productive and less stressed."
A professor says spending your time this way can improve happiness overall
September 7, 2021
The Ladders

A professor says spending your time this way can improve happiness overall

Research by Associate Professor of Marketing Selin Malkoc and her colleagues strongly indicates that believing or feeling like leisure activities or time spent relaxing is a “waste” results in more stress and depression, greater anxiety, and less happiness overall.
Ending prices with “.99” can backfire on sellers
August 26, 2021
The Ohio State University

Ending prices with “.99” can backfire on sellers

Setting a price just below a round number ($39.99 instead of $40) may be a win for consumers in that the price appears less expensive than it really is. But new research from marketing and logistics experts Junha Kim, Joseph Goodman and Selin Malkoc finds that for sellers, this "just-below" price may lead to challenges in getting consumers to upgrade to more expensive products or services. 
Tricks for making a vacation feel longer — and more fulfilling
August 25, 2021
The Wall Street Journal

Tricks for making a vacation feel longer — and more fulfilling

Research by Selin Malkoc, associate professor of marketing, and her colleagues looks at our perception of time as it pertains to vacations and explores why positive events, like vacations, seem to end as soon as they begin.
I studied people who think leisure is a waste of time – here's what I found
August 25, 2021
The Conversation

I studied people who think leisure is a waste of time – here's what I found

‘Hustle culture’ is so pervasive in U.S. society that not even the coronavirus pandemic could shake the urge to prioritize productivity, writes Selin Malkoc, associate professor of marketing.
Think leisure is a waste? That may not bode well for your mental health
August 23, 2021
The Ohio State University

Think leisure is a waste? That may not bode well for your mental health

Research by Selin Malkoc, associate professor of marketing, shows that those who are skeptical of devoting time to having fun may feel more stress and less happiness than those who see value leisure activities.
Why hyper-organisation can backfire
August 12, 2021
BBC

Why hyper-organisation can backfire

We all want to be more productive. But research shows that schedules don't suit some tasks – and can even make us enjoy them less. Insights from Selin A Malkoc, associate professor of marketing, shows that scheduling ‘fun’ tasks can actually reduce our enjoyment of them. 
Declined invitations go over more graciously when lack of money is cited instead of lack of time – new research
August 3, 2021
The Conversation

Declined invitations go over more graciously when lack of money is cited instead of lack of time

Several studies found that using the excuse ‘I don’t have time’ when declining an invitation harmed the relationship with the person who extended it. Citing a lack of money, however, did not create the same negative reaction, writes Assistant Professor of Marketing and Logistics Grant Donnelly and his colleague.
Upward economic mobility for African Americans is rarer than most people believe
July 6, 2021
The Journal of Blacks in Higher Education

Upward economic mobility for African Americans is rarer than most people believe

A new study by Assistant Professor of Marketing Jesse Walker and his colleagues at Columbia University finds that Americans consistently believe that poor African Americans are more likely to move up the economic ladder than is actually the case.
Why vacations feel like they're over before they even start
July 5, 2021
The Conversation

Why vacations feel like they're over before they even start

A new study by Associate Professor of Marketing and Logistics Selin Malkoc, finds that the feeling that time flies during a vacation is pervasive and can change the way trips are planned and how money is spent.
The Rainmakers
July 1, 2021
DC Velocity

The Rainmakers

See why Associate Professor of Marketing Terry Esper was one of eight individuals named to DC Velocity's 2021 Rainmakers list, a collection of leaders who are advancing the logistics and supply chain management profession.
People overestimate Black Americans’ chances of economic success
June 23, 2021
The Ohio State University

People overestimate Black Americans’ chances of economic success

A study by Jesse Walker, assistant professor of marketing, examines Americans' beliefs about poverty and economic disadvantage.
How to make vacations seem longer
May 28, 2021
The Ladders

How to make vacations seem longer

Vacations and weekend getaways often feel like they end as soon as they begin. But in the months and weeks leading up to a big trip, the opposite holds true. Why? Research from Marketing and Logistics Professor Selin Malkoc explains that the anticipation we feel for a particular event or vacation ends up cutting it short within the mind’s eye. Put another way, excitement for a future occasion makes it feel like it will be over as soon as it gets started.