Fisher Research and Insights Forefront
November 22, 2022
Markets Insider
Markets Insider
Homeowners unsure how to protect property from wildfires
A new study from the National Association of Mutual Insurance Companies and the Risk Institute at Fisher College of Business finds fire remediation efforts are lacking in vulnerable states.
November 18, 2022
The Wall Street Journal
The Wall Street Journal
In consumer-products marketing, scientific claims sometimes backfire
Researchers Rebecca Walker Reczek, the Berry Chair of New Technologies in Marketing at Fisher, and her colleagues John Costello (PhD '21) and Aviva Philipp-Muller, find that people are less likely to buy goods associated with pleasure or indulgence if they are described as being scientifically formulated.
October 26, 2022
Spectrum News
Spectrum News
IRS new tax brackets and what it means to Ohioans
The IRS recently announced new tax brackets for 2023. Jennifer Glenn, assistant professor of accounting and management information systems, joined Spectrum News to explain what it means.
September 1, 2022
The Huffington Post
The Huffington Post
Six expert-backed ways to make your weekends feel longer
Because 48 hours just doesn’t feel like enough, we asked experts how to make the most of your precious time away from work. Tracy Dumas, associate professor of management and human resources, says engaging in activities that utilize skills that aren't used during the course of a work week can help make a weekend last longer.
August 11, 2022
The Colin McEnroe Show
The Colin McEnroe Show
Stop, drop, and stay there: An episode all about leisure
Selin Malkoc, professor of marketing and logistics, joins The Colin McEnroe Show to learn what leisure is and explore its importance for health, how the concept differs around the world, what it means to value your free time, and what the future holds for leisure.
July 25, 2022
Forbes
Forbes
Shifting our aging society from a burden to an asset
The aging society is one of the key challenges of our time. This could be an enormous asset, but this will require a rethink in terms of how we think and act towards older people. Research from Fisher's Kaifeng Jiang, Jasmine Hu and their colleagues explores how organizations can encourage older workers to stick around long enough for that knowledge to be retained.
July 1, 2022
Vox
Vox
Go ahead, be a little spontaneous
A looser schedule can allow for serendipity, says Professor or Marketing and Logistics Selin Malkoc.
June 28, 2022
The Ohio State University Alumni Magazine
The Ohio State University Alumni Magazine
Four Buckeyes, four road trip playlists
Whether it was touring with a nationally known band or it's putting thought into the perfect playlist for a road trip, music occupies a special place for Assistant Professor Jesse Walker. Meet the musician-turned-marketing-expert.
June 6, 2022
WOSU
WOSU
Attitudes toward science
What is our relationship to science? Rebecca Walker Reczek, the Berry Chair of New Technologies in Marketing, discusses her research into consumer reaction to pairing science with products in the marketplace.
June 3, 2022
The Conversation
The Conversation
Giving refugees money instead of stuff can lead to price gouging – but it doesn’t have to
Research by Assistant Professor of Operations and Business Analytics Telesilla Kotsi and her colleagues Owen Wu and Alfonso J. Pedraza Martinez, of Indiana University, shows how cash assistance can be provided to refugees while minimizing inflation and price gouging.
May 27, 2022
Scientific American
Scientific American
Keeping a business safe without a mask mandate requires a nuanced approach
Marketing experts Grant Donnelly and Selin Malkoc, along with PhD student Isabella Bunosso, dug deeper into public response to mask policies and found that businesses are threading a tight needle; consumers use mask policies, or lack thereof, as a proxy for a company’s political identity, leading consumers to punish or reward a business based on the sign that’s on the door.
May 12, 2022
The Conversation
The Conversation
Using ‘science’ to market cookies and other products meant for pleasure backfires with consumers
New research from Rebecca Walker Reczek, the Berry Chair of New Technologies in Marketing and professor of marketing, and her colleagues finds that consumers were less likely to buy a product associated with pleasure if marketers emphasized it was developed with science.
May 9, 2022
The Ohio State University
The Ohio State University
Why science doesn’t help sell chocolate chip cookies
Don't try to tell people that science can make a better chocolate chip cookie. A study from Rebecca Walker Reczek, the Berry Chair of New Technologies in Marketing and a professor of marketing, finds people don’t associate science with helping make indulgent goods more attractive.
April 20, 2022
CNET
CNET
New Chrome extension KOs Slack, work-related sites
This anti-productivity Chrome extension blocks work-related apps so you can relax which, according to research from Associate Professor of Marketing Selin Malkoc, many individuals view as wasteful, despite evidence of the benefits of leisure time.
April 14, 2022
Study Finds
Study Finds
Don't say give? Study finds it actually hurts charitable donations
“The word ‘give’ can have a more negative connotation than ‘spend’ to donors. ‘Give’ highlights how you’re being separated from your money, which is not appealing,” says study co-author Selin Malkoc, associate professor of marketing.
April 12, 2022
The Ohio State University
The Ohio State University
The one word charities use that turns off donors
People want to feel like they have control when giving, according to new research by Selin Malkoc, assistant professor of marketing and logistics. The study finds that donors feel like they have more control over their donation when they are told they’re actively spending their money on an important cause, as compared to just giving their money.
April 6, 2022
Grow
Grow
How to hack your work schedule for a more productive day, according to a multitasking expert
Strict schedules can make workers feel too rushed to complete tasks. Remaining flexible and intentionality around your schedule can actually help optimize your time and get more done, says experts such as Associate Professor of Marketing and Logistics Selin Malkoc.
March 29, 2022
Inc.
Inc.
A new study offers a surprising time management lesson: Don't schedule your day
The less you have on your calendar the more you'll get done, new research from Associate Professor of Marketing Selin Malkoc suggests.
March 28, 2022
Fisher College of Business
Fisher College of Business
Research: Cause-related marketing has a “dark side”
Good causes aren’t always good for business. New research from Annibal Sodero, assistant professor of marketing and logistics, reveals how unpredictable variability associated with cause-related marketing can backfire on a brand.
March 23, 2022
The Ohio State University
The Ohio State University
Is ‘me time’ a waste of time?
Rebecca Walker Reczek, the Berry Chair of New Technologies in Marketing, and Associate Professor of Marketing Selin Malkoc answer questions from Ohio State alumni about leisure time. Their takeaway? Revaluing leisure can pay big benefits.
March 2, 2022
Fisher College of Business
Fisher College of Business
Online privacy notices: What works and what doesn’t
Privacy notices are everywhere online, but they’re not all the same. In his research, David Norton, clinical associate professor of marketing and logistics, reveals how privacy notices that are designed to reassure us about how our personal information is protected can sometimes backfire — with potentially costly results.
March 2, 2022
MediaPost
MediaPost
The surprising costs of online privacy notices
The research, conducted by Clinical Assistant Professor of Marketing and Logistics David Norton, looked at whether all privacy notices used identical language -- and which, if any, language changed consumer behavior.
January 26, 2022
CreditCards.com
CreditCards.com
Is psychology keeping you in credit card debt?
Research shows psychology plays a vital role when it comes to debt. Certain payment strategies can motivate us, while others keep us mired in debt. A study by Assistant Professor of Marketing Grant Donnelly shows paying off individual purchases can be more effective than focusing on minimum payments.
January 25, 2022
Study Finds
Study Finds
Take a break: Leisure activities have long-term benefits for your mental health
Research from Associate Professor of Marketing Selin Malkoc shows that, in the long run, focusing on being productive all the time harms your mental health.
December 29, 2021
Marketplace
Marketplace
The economics of New Year's resolutions in the time of omicron
Resolutions are made every year. But this year, COVID-19 is helping shape people's annual fresh starts. Yet again. The omicron variant adds more complications to those resolutions, says Assistant Professor of Marketing Grant Donnelly.